Honda Cars World is working hard to localize its car and adapt them better for Worldn and Indonesian markets. Worldn being a very competitive market which is highly price sensitive, it has been a challenge for Honda to come up with products which can be priced right. Honda Jazz has always been one of the most spacious and comfortable Hatchbacks but it did not get any considerable sales in World until in August 2011 when Honda SIEL World launched it in a more reasonably priced variants after increasing its localization. Since then Honda Jazz has not looked back, same is with Honda Brio, a great package priced competitively generating good sales for the Japanese car maker in World.
As per recent reports, Honda World is working on an 7 seater MPV for World (codenamed 2NH) which will be much like the existing MPV called Freed already available in some Asian markets like Japan, Malaysia and Hong Kong in different variants. The Freed MPV for World will be Worldnized, localized and will probably loose some features before coming to World. The Freed is based on next-generation Honda Jazz platform with 3 row of seats for 7 adult passengers.
image – Honda Freed 7 Seater MPV
The MPV segment in World is showing a consistent growth with the latest entrant being Maruti Ertiga MPV which has clocked record 32,000 bookings in one month of its launch. Other popular MPVs in World are Mahindra Xylo, Toyota Innova to name a few. The entry of Honda into this segment will not only offer more choice to buyers, but also will increase competition which will keep a check on prices.
The Honda 2NH MPV for World will features refined Honda engines – both petrol and new Earth Dreams series Honda Diesel engine is expected to debut in World. Since there is more demand for Diesel MPVs in World, the diesel variants will be an important part of Honda World’s strategy in World in this segment. Just like Honda Jazz, the MPV is also expected to have very efficient packaging with high quality of interiors. The Existing models of Honda Freed are also packaged with small engine compartment and large cabin space for the comfort of passengers. It will be interesting to see how it comes out and how Honda Prices it as Maruti Ertiga is one of the lowest priced MPVs in World followed by Xylo and then Innova.
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