Mercedes Benz India registers an 11 percent rise in sales for January-September period

Kenneth John Published: October 12, 2023, 10:37 AM IST

Mercedes-Benz India has announced that retail sales increased 11 percent year on year in the January-September calendar year 2023, continuing its excellent performance in the Indian market. According to the information provided by the German automaker, the brand delivered 12,768 units during the first nine months of 2023. In comparison, Mercedes sold 11,469 units in the same time last year.

According to Mercedes-Benz, the gain occurred despite supply constraints that limited the availability of major SUVs such as the GLA, GLC, and GLS in the September quarter. Top-end vehicles (TEVs) such as the GLS, S-Class, GLS Maybach, S-Class Maybach, AMGs, and EQS remained popular, accounting for approximately 25 percent of total sales.

During the January-September period, the E-Class was Mercedes-Benz's best-selling model in India. According to the company, despite worldwide supply limits for the vehicle, there was "very high demand" for the newly introduced GLC.

Mercedes-Benz is also assisting loyal customers who want to transfer from ICE to BEV by granting them a Sustainability Loyalty Bonus for their transition into an EV. Furthermore, Mercedes-Benz will pay 50 percent of the road tax on each EQB, EQS, or EQE SUV sold in October. The 50 percent road tax subsidy is only available in states where road tax is levied at the time of registration of electric cars.

Mercedes-Benz has also partnered with the Nita Mukesh Ambani Cultural Centre (NMACC) to provide its clients with unique experiences in the fields of art, culture, fashion, and luxury. It's a big addition to a vast selection of one-of-a-kind experiences tailored for Mercedes-Benz's discriminating client base.

Santosh Iyer, Managing Director & CEO of Mercedes-Benz India shared a few words on this occasion, "We are excited that Mercedes-Benz remains the most desirable luxury brand in India, and we are doing everything possible to fulfil our customers' expectations and wishes. In continuation of curating the best customer experience, we are embarking on an exclusive partnership with NMACC, offering our customers bespoke experiences from the world of exclusive art and culture. Our customers are connoisseurs of the 'extraordinary' and through our association with NMACC, they will now have an elevated experience and exclusive access to world-renowned artists and avant-garde eclectic art shows at NMACC."

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