The Maruti Suzuki Ignis was showcased to media recently. From the looks of it, the country’s most popular car manufacturer is all set to pen down yet another success story. The company has announced it will launch the Ignis on January-13. Bookings will open in the first week of January. While Maruti is tight-lipped on the prices, speculations are rife that the base Ignis will cost roughly Rs 5 Lakh. As we said, we had a rendezvous with the Ignis recently. Here’s our review – Maruti Ignis Test Drive Review. And here’s our detailed report on Maruti Suzuki Ignis to give you a glance at the hot new compact car.
Target Audience – The Millennials
The Ignis will target all those ‘first time’ car buyers who reached their adulthood around the year 2000. This means that the average age of a target customer would be 25-30 years. Various surveys show that Worldn car industry’s growth will be driven by these millennials. Already, around 27% car buyers are under the age of 29 years. With this percentage projected to grow exponentially, Maruti is hoping to woo these prospective car buyers with a car that has been tailor made for them. Maruti’s product presentation clearly stated – Ignis is World’s First Vehicle for the Millenials
World’s First Premium Urban Compact
Maruti says Ignis is World’s first premium urban compact. Back at the conceptualization stage, the brief was to have a high focus at-
- Design & Looks
- Global Standards
- Driving Experience
Maruti Suzuki Ignis Review – Design & Looks
Among the biggest highlights of this vehicle is its uber cool design. The Ignis has rather unique proportions. However, the design does carry the Suzuki DNA. The Ignis has been designed around the “Shape the Inspiration” theme. Basically, the Ignis is a sub-compact that seems to be hugely practical, whilst having all the traits of a lifestyle vehicle. Maruti goes on to claim that the Ignis is “compact on the outside, spacious on the inside.”
Highlights of the exterior design include-
- Confident Stance due to Reduced Overhangs
- Wedge-shaped, Dynamic DLO
- Clamshell Hood
- Body Cladding
- LED DRLs
- LED Projector Headlamps
- Gloss Black 5-spoke Alloy Wheels
- Suzuki Progressive Triad on the C Pillar
Maruti will also offer plenty of customization options to enable every Ignis owner to make his/her car have a unique identity. The exterior will have dual tone color options with custom wraps for roof.
Maruti Suzuki Ignis Review – Interior
The dashboard has clean surfaces and layered panels. Maruti has used a minimalistic approach towards the design of the dashboard. The highlight of the dashboard is the tab-like infotainment system that reminds us of the unit on the Merc A Class.
The speedo console is cockpit-like and is further complimented by futuristic-looking HVAC controls. Even the interior offers two tone color options. However, you get a black upholstery as standard. One can also opt to have body-colored accents for the interior.
Maruti Suzuki Ignis – Features & Safety
Highlights of the features list include-
- Support for Apple Car Play, Android Auto, Mirror Link
- Climate Control
- 15 inch mag wheels with 175/65 tires
- ISOFIX Child Seat Mount
- Seatbelt Pre Tensioners
- Multi-function Steering Wheel
- LED DRLs
- LED Projector Headlamps
- Optional Dual Tone Paint
- Body-colored Accents for Interior
Maruti Suzuki Ignis Specifications
|Engine||1.3 litre Turbo Diesel/1.2 litre Petrol|
|Max. Power||75 PS @ 4000 rpm/84.3 PS @ 6000rpm|
|Peak Torque||190 Nm @ 2000 rpm/115 Nm @ 4000 rpm|
|Transmission||5 Speed Manual/AMT|
|Overall Length||3,700 mm|
|Overall Width||1,690 mm|
|Overall Height||1,595 mm|
|Tyre Size||175/65R 15|
|Drive Layout||Front Wheel Drive|
|Platform||New generation platform|
The Ignis gets a 1.2 L Petrol and a 1.3 L Turbo Diesel engine. Both the engines come mated to a 5-speed Manual Transmission. Additionally, both the engines are offered with an AMT. The Ignis is built on a new lightweight platform that will also underpin future compact cars from Suzuki.
The Maruti Suzuki Ignis launch will happen thru an Axwell concert on January 13th. Prices will be announced on the launch date. Stay tuned for a detailed Maruti Suzuki Ignis Review and Test Drive Report along with more images.